Free Growth Analysis

Shoppers are searching for Hawas. Right now, other stores are winning that click.

We analyzed rasasistore.com across search, content, authority, and social. Here is where 45 years of perfume heritage is leaving growth on the table, and exactly how to claim it.

See what we found

Prepared for Rasasi Perfumes 1979 by

The short version

The single biggest opportunity for Rasasi Perfumes 1979 is reclaiming your own demand. Your store ranks number one for brand searches, yet flagship queries around Hawas are being captured by reseller and fan sites, and almost none of your visibility comes from the category searches new fragrance lovers actually use. Fix search ownership first, then layer video and social storytelling on top of your heritage, and existing demand turns into direct store sales.

By the numbers

Key authority and SEO metrics

From a live audit of Rasasi Perfumes 1979's domain, backlinks, and search footprint.

27 Domain Rating

13 Domain Authority

45 Domain Power

1,384 Backlinks across 75 referring domains

53/100 SEO Score

Where you stand today

Your online presence scorecard

A quick read on how Rasasi Perfumes 1979 shows up online right now, based on what we reviewed.

Brand Search Ownership5/10

Number one for rasasi brand terms, but flagship Hawas queries rank as low as position 17 while reseller sites capture that demand

Category Discovery2/10

Top rankings are almost entirely brand-name searches; the category terms new perfume buyers use are nearly absent

Domain Authority3/10

Domain Authority of 13 with 75 referring domains is low for a fragrance house with 45 years of press-worthy heritage

Sharing and Entity Signals3/10

No og:image share preview on the homepage and an Organization schema that lists only a name and URL

Content Depth5/10

Content quality measures 53 of 100; a rich heritage story exists but little fragrance education content that attracts new buyers

What we found

2 opportunities we spotted right away

01High impact

Your flagship fragrance is sending shoppers to other stores

Hawas headlines your homepage, yet rasasistore.com ranks position 17 for the search rasasi hawas and position 10 for hawas perfume. Meanwhile a Hawas-focused fan and reseller site, rasasihawas.com, pulls more monthly search traffic than your entire official store, which our index measures at about 2,777 organic visits per month.

Why it matters Every Hawas search that ends at a reseller is a full-price sale, a customer relationship, and repeat-purchase data your store never sees.

How we fix it A search ownership program: dedicated Hawas hub and collection pages, product and review schema, and authority signals that put the official store back on top of its own product searches.

02High impact

New fragrance lovers cannot discover you

Of the 448 keywords the store ranks for, virtually every top performer is a brand-name search like rasasi or hawas. Only 57 keywords sit in the top 3 positions, and the category searches shoppers use to find their next perfume are essentially absent from your footprint.

Why it matters Growth stays capped at people who already know the brand, while marketplaces and competitors absorb every new-to-brand shopper.

How we fix it A fragrance education content engine: buying guides, note explainers, and optimized collection pages targeting the category terms your catalog already deserves to rank for.

The plan

Where we would start

A focused set of services for Rasasi Perfumes 1979, prioritized for the fastest return on the opportunities above.

Search ownership program

Reclaim your own demand: Hawas hub and collection pages, complete product and review schema, og share images, and continuous on-page optimization through our AI SEO platform, aimed squarely at the queries resellers currently win.

The payoff The official store ranks first for its own product searches and converts existing demand at full price.

Content engine for category discovery

A fragrance education program: buying guides, note and ingredient explainers, and collection page copy targeting the non-branded searches new perfume buyers use, built on the heritage story you already own.

The payoff A steady stream of new-to-brand shoppers finding rasasistore.com instead of a marketplace.

Video marketing funnel

Cinematic short-form video around Hawas, your boutiques, and 45 years of Dubai craftsmanship, published to TikTok, Reels, and YouTube and wired into retargeting audiences.

The payoff The brand leads the video conversation about its own fragrances and turns viewers into store visitors.

Digital PR and authority campaign

Press releases, fragrance media outreach, and link acquisition that convert launches and heritage milestones into referring domains for the store.

The payoff Domain authority that matches the brand's stature, making every other ranking easier to win.

PPC brand defense campaign

Paid search coverage on Hawas and Rasasi purchase queries plus Shopping placements, so resellers cannot buy their way between your customers and your store while organic gains compound.

The payoff Immediate recapture of high-intent searches with measurable return on spend.

The difference

Where you are vs where you could be

	Today	With Whisenhunt Media
Hawas searches	Store ranks position 10 to 17 while resellers take the click	The official store leads its own product searches
New customer discovery	Rankings are almost entirely brand-name terms	Category guides bring in shoppers who have never heard of you
Shared links	No preview image when links are texted or shared	Branded share cards on every product and page
Video presence	No TikTok or YouTube linked from the store	A short-form video funnel leading the fragrance conversation
Authority	Domain Authority 13 across 75 referring domains	PR that converts 45 years of heritage into links and rankings

How it works

Three simple steps

Book your free session

Pick a time that works. Up to 60 minutes, on us, with no obligation.

We map the plan

We walk you through these findings and exactly where we would start.

You decide

Take the plan and run with it yourself, or have our team build it for you.

Next step

Let's put Rasasi back in front of every search

Book a free 30 minute strategy session and we will walk through these findings, answer your questions, and map the fastest wins for rasasistore.com. No pressure and no obligation, just a clear plan you can keep.

Email info@whismedia.com